UX Designer | Adidas India Tech Hub | Gurgaon

January 2023- Present

Designed end-to-end user experiences for a large-scale B2B enterprise platform, creating wireframes, prototypes, and high-fidelity UI designs in Figma to simplify complex workflows for business users.

Prioritized iterative improvements, simplifying interaction patterns across filtering, data configuration, and collaborative sharing features.

Designed an end-to-end CRM experience to simplify complex customer management workflows, translating user and business requirements into intuitive information architecture, seamless interactions, and scalable UI solutions.

Led design for key product features for a B2B sportwear brand website including collaborative sharing tools and configurable data views, improving usability through iterative prototyping and simplified interaction patterns.

Collaborated with product managers and engineers to translate business requirements into clear design specifications and acceptance criteria, reducing ambiguity and rework during development.

Contributed to a design system, aligning components across Figma and production code, while integrating accessibility (WCAG) standards into the design process to improve usability for all users.

Designer I Byjus I Bangalore

December- 2022

Designed user interfaces for a consumer EdTech product across mobile app and web, creating learner-facing experiences that balanced usability, visual craft, and brand consistency at scale.

Translated product and content requirements into wireframes, interactive prototypes, and high-fidelity designs in Figma, enabling faster stakeholder alignment and smoother handoff to engineering.

Applied visual hierarchy, typography, color, and interaction principles to make learning flows clearer and more engaging, supporting better content comprehension and user retention.

Produced motion graphics, animations, and video content for marketing campaigns and product communication, strengthening user acquisition and brand storytelling across digital channels.

Motion Graphic Designer I Scroll Mantra I Gurgaon

February- 2021

Translated creative briefs and business requirements into visually compelling concepts, from ideation and mood boarding through execution and final delivery.

Created motion graphics, animated visuals, kinetic typography, transitions, and short-form videos to enhance storytelling and digital engagement.

Contributed to branding and visual identity development, maintaining consistency across typography, color, imagery, layouts, and communication touchpoints.